The goal of Rotary is to encourage and foster the ideal of service as the foundation of every worthy enterprise, and in particular to encourage and foster:
FIRST. The development of mutual knowledge as an opportunity to serve.
SECOND. The observance of high standards of ethics in professional and business activities; The recognition of the value of all useful occupations, and the dignification of one’s own for the benefit of society.
THIRD. The implementation of the ideal of service by all Rotarians in their private, professional and public life.
FOURTH. The promotion of understanding, goodwill and peace among the nations, through the companionship of people who carry out professional and business activities, united around the ideal of service.
Avenues of Service
The four Avenues of Service, based on the Aim of Rotary, are the cornerstone of Rotary’s philosophy and the foundation on which the work of Rotary is developed:
The Service in the Club seeks to strengthen fellowship and ensure the proper functioning of the club.
The Service through the Occupation encourages Rotarians to serve their peers through their professional or business work and promotes the practice of high standards of ethics.
The Community Service covers the projects and activities undertaken by the club in order to improve the quality of life of the community.
The International Service covers all Rotary actions undertaken to broaden the reach of Rotary around the world and to promote understanding and peace at the international level.
The Quadruple Test
Translated into more than 100 languages, the Quadruple Test raises the following questions:
From what we think, say or do:
Is equaly for all interested in?
It will create goodwill and better friendships?
Will it BENEFIT all stakeholders?
The mission of Rotary
The mission of Rotary International, a worldwide association of Rotary clubs, is to serve others, promote high ethical standards and foster understanding, goodwill and peace in the spirit of fellowship of corporate, professional and civic leaders The Rotary clubs.
Rotary and diversity
Rotary International recognizes the value of diversity in the club membership and urges them to seek in their communities those who by virtue of their qualifications can be integrated as potential partners by including people from different ethnic, religious, or cultural backgrounds. Clubs representing the demographic, professional and business composition of the region have the key to their future.
In 2001-2002, Rotary International began developing a strategic plan to guide the organization during its second century of service. In June 2007, the Board of Directors approved the RI Strategic Plan for the 2007-2010 triennium, which identifies seven priorities:
What is Rotary?